- A web-app was designed as an interactive map of the display. The app connects the specific area of the booth, such as “highlight section” or “retail inspirations” with more information available on DanzigerOnline.com. Available in English as well as Chinese.
One of the biggest trends this year was plants for urban lifestyles. “This year we saw a lot of interest in plants that appeal to the urban consumer,” says Ori Danziger, Deputy CEO at Danziger. “Space is limited in many urban settings, so growers and consumers are looking for plants that fit small patio or even balcony containers. Creating the perfect plant for this use may be tougher than you might think.”
Many varieties were on display at the California Spring Trials 2018. So, even if you visited the event, you could have missed some. For this reason, FloralDaily.com will present several highlights that were on display at the participating companies in the coming weeks. In this article, we highlight the varieties of Danziger, Varinova, Syngenta, Proven Winners and Benary+.
Come imagine more with us for an outstanding 2019 season! Danziger annuals and perennials flower trials Expo With so many things to see, make sure you do no miss our main stories Click here to View our memories from Flower Trials,2017
Creative collaborations are the best way to innovate in today’s global industry. At the upcoming Hortiflorexpo China exhibition, Danziger will display it products together with several of its leading growers from Ecuador who are already active in the market; Eternal Flowers and Florisol. In addition, Danziger’s Chinese partners will also be attending the expo.
Danziger Launches International Gypsophila Wedding Challenge In the global campaign, Danziger is encouraging creative florists and wedding designers from all around the world to celebrate Gypsophila-inspired imagination and show off their creative talents. The kickoff for the challenge will start with an open invitation for all florists and designers to submit their photos. The chosen experts, from different markets, will then receive flowers from Danziger’s global network of growers. They’ll use those flowers in actual weddings. Photos of the gyp-based arrangements will then be chosen to create a unique catalog.
A campaign dedicated to MY WHITE COSMIC™ , the campaign will be distributed on social networks and will be uploaded with digital banners in prestigious magazines. At the center of the campaign are the growers of MY WHITE COSMIC™ , the ads will lead to a landing page built for them.
With the understanding of the end-users language, Danziger split its assortment into 3 different “families” – the XLENCE collection™, with varieties of large flowered Gyp, the MY COLOR collection™– with naturally colored Gyp-including MY PINK® and MY WHITE COSMIC™, and the MILLION collection™– with small flowered Gyp. Through this, growers/florists can find the best variety in any collection to suit their growing conditions, thus supplying their customer needs, worldwide.
Danziger Launches wedding display in Naaldwijk, Netherlands Edit Widget Duplicate Widget Save Widget Remove Widget Flowers are an inseparable part of weddings. Whether in a bridal bouquet, a corsage or aisle decoration, and flowers create the atmosphere of the event, adding liveliness and color. In correlation with the retro mega-trend, together with the appetite for a more natural, wild-style setting, Gypsophila is being used more and more in these occasions. As part of Danziger’s continuous emphasis on the global gyp market, the company is launching a new, innovative campaign called the International Gyp Wedding Challenge.
Danziger’s 2019 new introductions offer more solutions and more color than ever before. The company’s team of more than 100 scientists, researchers and professional breeders are bringing new varieties to market that are dependable, profitable and above all more beautiful.
The display will feature cut flower arrangements, created by floral designer, Astrid Van Der Berg, highlighting beautiful Danziger varieties. The goal is to spur creativity. “We planned the display to be an open canvas for florists and designers, to trigger their natural creativity and to give visitors a new range of ideas,” says Kaplan.
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Our annual bedding- convention took place last month. Production, sales, labs, R&D and marketing teams joint together for a whole week to discuss best practices, the future of our our industry, and lay the foundations for Danziger next game changing initiatives. Imagine more starts here!